"YouTube believes that everyone should have a chance to share their story, and that creative freedom leads to new voices, formats and possibilities. By radically lowering barriers to entry and eliminating conventional gatekeepers and tastemakers, YouTube [empowers] this generation of women invent their own roles and set their own boundaries. YouTube’s Women to Watch is a new initiative that will showcase the incredible women who are redefining entertainment on their own terms."*
For International Women's Day, YouTube set out to showcase the wide array of talent and quality content on their platform through a panel discussion featuring Canadian female panelists of diverse backgrounds. That included an entire experience for knowledge sharing, networking and sharing. I created a stage design, inspirational quotes in the networking area, and designed the interactive photo booth and sharing experience.
Role: Designer, Art Director
A distinctively YouTube environment was created by leveraging their recognizable palette of white, black and vibrant red. There are a lot of female YouTube creators, and that volume has a lot of influence. By showcasing the faces of female creators in a mosaic theme, we call to attention the power of a collective voice and how it's shaping the world.
*Meet YouTube's Women to Watch — Google Canada's Blog