DesignGilda Furgiuele

Identity design

DesignGilda Furgiuele
Identity design

The Quiet Company is a premier group mindfulness meditation for the modern mind. Offering workshops, group sits and corporate programs to stretch your mind and quiet your life.

Approached with a design challenge to be delivered within a quick timeline, The Quiet Company required an identity for their launch. Part of a growing interest in mindfulness, the brand's vision and differentiator is making meditation an accessible part of anyone's health — removing the stigma that meditation or mindfulness is solely for religious practice.  The aim is to create a brandmark that appeals to an urban professional, communicates tranquillity, and can grow as the business grows.

Role: Designer

Using a combination of a monogram brandmark and font-based logo creates a modular brand statement that provides flexibility and versatility as the brand grows. The monogram allows for combinations with hashtags or partnership promotions. The font treatment dials back the colour in the word 'quiet' to create a sense of calmness through subtlety. The spaciousness of the font creates room-to-breathe. The same inspiration of tranquillity and room-to-breathe can be seen in the colour choice as well. The subtle gradient creates a minimalistic take on a wave crashing on the shore — a metaphor for meditation. 
 

The Quiet Company website

Brand guidelines

Photography strategy

Photography strategy

Further examples of the photography strategy

Sample Instagram post

Sample Instagram post featuring the combination of monogram & hashtag

Sample social post highlighting the location of an upcoming session