ME to WE distributes regular email communications to promote seasonal products, new launches, sales, seasonal campaigns and more. The brand voice emphasizes a handmade human characteristic with a focus on fashion editorial format. These email marketing pieces highlight the handmade tactile elements.
A typical brand focus is continued brand awareness and engagement — especially with micro-blasts. The "Make Way for Spring" e-blast resulted in revenue on-par with holiday sales — the highest revenue generating season for ME to WE.