The design challenge was to redesign the ME to WE e-commerce homepage to drive more sales and allow for refreshed content with more agility. Without the capacity to assign a large redevelopment budget, this project had to consider a leaner approach in order not to alienate returning customers and save on development time.
Our data indicated that the majority of our clients clicked through mostly via the navigation, banner, and first two sales vector tiles. Each tile served a different target which included the product sales and the brand differentiator (socially conscious retail). Spacing out the tiles, inserting a curated section of 1-click shoppable products, and creating a section dedicated to where a customer can learn more created an easier shopping experience and an opportunity to refresh content with more agility.