Art director, designer, photographer and creative strategist.
Over the last 11 years I have been designing, directing and making things — building a craft out of visual communication. I approach my work through a knowledge-seeking lens, applying a strategic process to uncover business insights. As a student of culture, I study trends and cultural shifts in search of what is influencing societal movements, transforming that insight into a means to reach audiences. My media of choice are graphic design, environmental design and photography.
I've built brands. Created pops ups and pop-ins. Art directed photo shoots and ad campaigns. Captured the portraits of astronauts, actors and musicians. My photos have been published in the Globe & Mail, Canadian Living, Style Democracy, Style Magazine, Vice, Condé Nast & Vogue.it
These days, I work at the mint agency leading the planning, development and launch of experiential marketing campaigns — translating business requirements into creative requirements.
I’ve had the pleasure to work with some great companies including Google, YouTube, Nordstrom, Hershey's, Manulife, Childhood Cancer Canada, ME to WE, Unilever, 7-Eleven, Brita, MasterMind Toys, DAVIDsTEA, Staples, Kit & Ace, Pepsi Co., and Fossil.